A Hollywood That Works for Everyone
Picture Hollywood Boulevard alive with creative energy—where black box theaters sit next to tech incubators, where street artists collaborate with digital storytellers, where local entrepreneurs thrive alongside global visitors. This isn't just a dream. It's an achievable vision that honors Hollywood's creative legacy while building economic opportunity for the future.
For Visitors Seeking Hollywood's Inspiring Legacy
Interactive experiences that bring film and entertainment history to life through AR and digital storytelling. World-class programming and festivals celebrating the creative spirit that built Hollywood. Safe, vibrant public spaces designed for discovery and wonder—where every corner connects you to the stories and dreamers who made this place legendary.
For Neighbors & Creatives Who Call Hollywood
(Los Angeles) Home
Creative collaboration spaces where today's storytellers, artists, and innovators can build together—just like the early studios and creative communities that established Hollywood. Innovation hubs supporting creative entrepreneurs, fair-chance employment, and quality jobs in the growing creative economy. Community-centered development that honors Hollywood's creative legacy while ensuring longtime residents and creative talent benefit from the neighborhood's transformation.
The Creative Economy Innovation Corridor
Hollywood Boulevard reimagined as a thriving corridor where storytelling meets technology—honoring the collaborative spirit that created the entertainment capital of the world. Modular cultural markets supporting ceramics, rare books, and street-level creative commerce. Black box theaters, writers' rooms, and creative co-working spaces integrated with tech incubators. Tree-lined pedestrian corridors that improve walkability, climate resilience, and create natural gathering spaces for creative collaboration.
BUILDING THE CREATIVE ECONOMY
Innovation & Entrepreneurship Transform vacant spaces into creative coworking hubs, black box theaters, and tech incubators. Provide SBA-style support for creative entrepreneurs and explore venture models that invest in local startups.
Public Space Activation Embed digital storytelling tools—AR experiences, interactive signage, QR codes—into the streetscape. Create infrastructure for cultural markets, weekend programming, and festivals that increase visitor spending.
Smart Infrastructure Partner with tech companies to evaluate broadband, smart city solutions, and connectivity gaps. Design with climate resilience and walkability at the center.
Olympic Legacy Coordinate international partnerships, secure cultural programming funding, and ensure Hollywood plays a starring role in LA's global moment.
LEARNING FROM OTHERS
Station F, Paris: Adaptive Re-Use
Converted a railway shed into the world's largest startup campus, housing 1,000+ startups and transforming an overlooked district into France's innovation capital.
Barcelona 1992: Cultural Infrastructure
Used the Olympics to reinvent the waterfront and create lasting economic transformation.
Austin's Cultural Arts Division: Cultural Programming
Supports public-private collaboration for music, art, and tech-based activation across creative corridors.
New Jersey Innovation Hub: Economic ROI
$17.5M public-private partnership supporting fintech startups through equity investments—a scalable model for creative-tech collaboration.